During the Super Bowl 2025, DC fans anticipated a new trailer for the upcoming “Superman” film, but instead, they were presented with a humorous promotional clip featuring Nathan Fillion as Guy Gardner, the Green Lantern. The video showcases Guy Gardner adjusting his distinctive bowl haircut, accompanied by the caption, “the only bowl I need.” This playful nod to the character’s iconic look was shared on the official Superman Twitter account, with the message: “Noting this bowl as a touch down. 🌎❤️ #Superman – only in theaters July 11.”
Reactions from Fans
The decision to forgo a traditional “Superman” trailer in favor of this lighthearted Green Lantern promo has sparked mixed reactions among fans. Some appreciate the humor and the spotlight on Guy Gardner, expressing excitement for the character’s portrayal. One fan commented, “Yes! I love that you’re leaning into his haircut,” while another noted, “Guy Gardner fixing his bowl cut stylishly is exploding on the timeline, I prayed for times like this as a DC fan.”
However, others feel disappointed by the absence of a substantial “Superman” trailer. A fan remarked, “Not having a Super Bowl TV Spot for a Superman movie is kind of insane. Don’t agree with it tbh.”
Upcoming “Superman” Film Details
The upcoming “Superman” film, set to release on July 11, 2025, is part of DC Studios’ Chapter One: Gods and Monsters. The movie stars David Corenswet as Superman, Rachel Brosnahan as Lois Lane, and Nicholas Hoult as Lex Luthor. The narrative will explore Superman’s journey to reconcile his Kryptonian heritage with his human upbringing in Smallville, Kansas, embodying truth, justice, and the American way.
Marketing Strategy
The choice to release a Green Lantern-themed promo during the Super Bowl, rather than a traditional “Superman” trailer, may be part of a broader marketing strategy to build anticipation and engage audiences with humor. By highlighting Guy Gardner’s character, the campaign aims to generate buzz and discussions among fans, keeping the upcoming “Superman” film at the forefront of their minds.
Conclusion
While the Green Lantern promo may not have met all fan expectations, it reflects DC Studios’ innovative approach to marketing, blending humor and character focus to engage audiences. As the release date for “Superman” approaches, fans can anticipate more promotional content that continues to build excitement for the film.
For a deeper insight into the making of “Superman” and the creative decisions behind its promotion, you can watch the following interview:
